Asics sets sights on casual runner

01/22/2008 | Brandweek

Seeking to capture some of the casual running market, performance shoe manufacturer Asics is going back to its roots with its new, multiplatform "Sound Mind, Sound Body," campaign, emphasizing running as part of a healthy lifestyle. The new pitch from vitrorobertson, San Diego, reportedly comes amid slowing sales across the performance running segment.

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