Frito-Lay taps Strawberry Frog for new healthy-snack line

01/22/2008 | Advertising Age (tiered subscription model)

Frito-Lay is hiring independent Strawberry Frog, New York, as its creative agency for its new nut-based line of healthy snacks, instead of using an agency from parent PepsiCo's shop Omnicom Group. The independent agency was a "strategic fit" with the True North line, which is set to make its national debut in the second quarter.

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