User video key to marketers' Super Bowl contests

01/22/2008 | USA Today

Frito-Lay, KFC, Molson Coors and Upper Deck are among the Super Bowl marketers jumping on the user-generated video bandwagon by sponsoring contests for which participants must send in a video clip to enter, according to this article. "This is a way to get our customers really engaged," KFC CMO James O'Reilly said.

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