DVR users apt to sit thought movie ads in playback, TiVo reports

01/22/2009 | Adweek

A commercial for the Universal Pictures release "Forgetting Sarah Marshall" airing during the April 10 episode of NBC's "The Office" topped the list of the 10-most screened spots played back on DVRs, TiVo has found in a report on network and cable TV ad-viewing habits. Six of the top 10 were spots for big-screen releases. A spot for Coca-Cola Classic that aired during the May 21 finals of Fox's "American Idol" placed second.

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