PR dollars not paying off? 3 online actions you need to take

01/22/2009 | PR Squared

Whether your $3 million Super Bowl commercial just flopped or you're not getting the click-through rates you wanted on the $200 of banner ads you purchased, Todd Defren from SHIFT Communications has three suggestions for what you should do to get a handle on the situation: Make sure your site is findable, focus on content and do something unpredictable.

View Full Article in:

PR Squared

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY