PR dollars not paying off? 3 online actions you need to take

01/22/2009 | PR Squared

Whether your $3 million Super Bowl commercial just flopped or you're not getting the click-through rates you wanted on the $200 of banner ads you purchased, Todd Defren from SHIFT Communications has three suggestions for what you should do to get a handle on the situation: Make sure your site is findable, focus on content and do something unpredictable.

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