CPG companies are stocking their virtual shelves

01/22/2010 | Advertising Age (tiered subscription model)

Procter & Gamble and General Mills recently launched plans to expand their online retail efforts, and P&G is planning to launch its own e-store this spring. Meanwhile, Alice.com, launched over the summer, is providing a one-stop e-store for CPG marketers, with a single checkout and links to the brand Web sites.

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