Content marketing should aim at new lifestyles of women over 50

01/22/2012 | Brafton.com

Content marketing that doesn't adapt to the evolving demographic of women over 50 is missing an opportunity to reach an increasingly important group, according to a report by The Heart Link Women's Network. "Unlike previous generations, today's women are experiencing life in richer, fuller ways and much less in a simple linear fashion," said Dawn Billings, an executive training professional, who cites unconventional examples such as women "beginning their families in their 40s, starting new careers in their 50s, running marathons in their 60s."

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