Bacardi stirs up a media agency review as account is set to grow

01/22/2013 | Advertising Age (tiered subscription model)

Bacardi has launched a review of its media buying and planning business. Incumbent KSL will be allowed to pitch to retain the business, which is expected to grow from $56 million between January and October last year, according to Kantar Media, to $130 million in 2013 as more digital advertising is added. Bacardi has yet to hire a new chief marketing officer after a November announcement of Silvia Lagnado's departure.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO