Can an online dealer help bricks-and-mortar dealers?

01/22/2013 |

Power Equipment Direct is an online dealer of outdoor power equipment, but dealers shouldn't worry, says PED founder Jon Hoch. PED has launched an initiative that it says actually helps dealers. If a customer goes to the website looking for a commercial riding mower, the site directs the person to the manufacturer's local dealers. "You'll start to see [commercial equipment] on our sites, but it will be in a format that will benefit the local dealer," says Hoch.

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