Cheesemongers' poetics add culture to the dairy case

01/22/2013 | New York Times (tiered subscription model), The

Some New York City cheesemongers may have missed their true calling as poets. A look inside some of the city's dairy cases will reveal descriptions that read like fine art. Martin Johnson, who manages the cheese, charcuterie and other treats at Gastronomie 491, uses lyrical verses and cultural references to drive sales of his myriad cheeses.

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