To generate a return from your social media marketing, you must start by establishing trust, writes John Jantsch. It's a good idea to use a two-step process for distributing the marketing content you have created, he writes. "The first step in this systematic approach is to create and share valuable content with no gate or requirements," he writes. "Then you may offer readers that consume this content even more content when they Like your page or visit a landing page to sign up for more updates."
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