Tide's Super Bowl ad tease introduces fake "Stain Savers" product

01/22/2013 | Adweek

Procter & Gamble's Tide detergent brand is building up to its Super Bowl ad with commercials promoting fictitious "Tide Stain Savers" that protect stains consumers want to keep. The Super Bowl ad, from Saatchi & Saatchi in New York and the first for the brand in five years, will feature the Ravens and 49ers as well as a stain considered worthy of saving.

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