Tide's Super Bowl ad tease introduces fake "Stain Savers" product

01/22/2013 | Adweek

Procter & Gamble's Tide detergent brand is building up to its Super Bowl ad with commercials promoting fictitious "Tide Stain Savers" that protect stains consumers want to keep. The Super Bowl ad, from Saatchi & Saatchi in New York and the first for the brand in five years, will feature the Ravens and 49ers as well as a stain considered worthy of saving.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA