X Games optimizes site for mobile, ad viewability

01/22/2013 | ClickZ

ESPN's Global X Games has a redesigned website that contains a HypeMeter to encourage social sharing and a TrickTrack to follow the extreme sports stunts in real time. A redesign of the site's navigation makes all the ads easy to view, in contrast to the old site on ESPN.com. "The same way that athletes are fully branded when competing in X Games or NASCAR, the site itself can also behave in a similar way," said Global X Games' Adam Deutsch.

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