GoDaddy's SMB-focused Super Bowl ad caps "transformative year"

01/22/2014 | USA Today

GoDaddy's Super Bowl ad this year will reflect the brand's move away from raciness to instead show how its tools can help small businesses. The spot features Danica Patrick in a muscle suit running alongside bodybuilders to a local spray tan shop, with a "Get found. Get business" tagline. "Our new message is that of the go-getter -- valuable, edgy and fun. Two years ago, it was provocative, sexy, crazy, gutsy," said CEO Blake Irving.

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