Analysis: A dose of bad PR

01/23/2006 | Bloomberg Businessweek

The pharmaceutical industry took a hit to its reputation when safety concerns over cox-2 category painkillers became front page news, and manufacturers were obliged to recall product lines. However, marketing experts suggest that careful handling of safety concerns can preserve a brand's credibility over the long term.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA