Marketers seek new channels to reach Gen Y

01/23/2006 | NYTimes.com

Generation Y is proving to be an elusive target for marketers, even though the hallmark of the so-called Millennials is their penchant for staying connected through various technologies. Recently, companies have begun to try new tactics such as producing short TV shows and TV-style ads for mobile phones, which perhaps are the most crucial of all the communications tools Gen Y uses.

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