Starwood Capital Group plans new luxury brand

01/23/2006 | USA Today · HotelBusiness.com · Wall Street Journal, The

Starwood Capital Group, owned by former Starwood Hotels & Resorts Worldwide chief executive Barry Sternlicht, is planning a new luxury brand called the Crillon. The new brand's flagship is the Hotel de Crillon in Paris, which Starwood Capital acquired when it purchased French luxury brand Societe du Louvre.

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USA Today · HotelBusiness.com · Wall Street Journal, The

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