Sargento relies on Scooby Doo to attract children

01/23/2007 | Brandweek

Sargento has teamed with Warner Bros. to market Scooby-Doo Mini String Snacks to children, while the cheese maker hopes to lure adults with rotating limited-edition flavors, beginning with Vermont Sharp White Cheddar. "There is real growth in the kid market. They consume about 50% of all cheese snacks," a Sargento marketing executive said, and the company's strategy for adults is intended to entice food adventurers.

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