Sargento relies on Scooby Doo to attract children

01/23/2007 | Brandweek

Sargento has teamed with Warner Bros. to market Scooby-Doo Mini String Snacks to children, while the cheese maker hopes to lure adults with rotating limited-edition flavors, beginning with Vermont Sharp White Cheddar. "There is real growth in the kid market. They consume about 50% of all cheese snacks," a Sargento marketing executive said, and the company's strategy for adults is intended to entice food adventurers.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL