Commentary: Rich media works, but you have to do it right

01/23/2008 | iMedia Connection

Rich media, defined as anything beyond a static GIF or JPG, but largely considered any inventive flash banner that makes people pay attention, is worth the investment, writes Susan Kim, creative director of Advertising.com. To improve click-through rates, however, she suggests a number of strategies, from making the design simple and intuitive to keeping the concept in line with what you are selling.

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