Miller picks pair of shops for "Brewers Collection" creative launch

01/23/2008 | Advertising Age (tiered subscription model)

Mother and Jacobson Rost will supply the creative for the launch of Miller Brewing Co.'s new "Miller Lite Brewers Collection." The shops, which were chosen over Miller's Lite's agency of record, Bartle Bogle Hegarty, will oversee a multiplatform push that will roll out starting in four markets.

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