Reality shows the right venues for product integration

01/23/2008 |

As broadcast networks plug more scheduling holes from the writers' strike with reality shows, they're also more likely to strike product placement deals, which are a better match with the genre than with scripted series, according to this article. "We're looking to be the best partners for our advertisers," said Ben Silverman, co-chairman at NBC Entertainment.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY