Unilever launches "Better" margarine campaign

01/23/2008 | MediaPost Communications

Unilever will roll out its latest marketing strategy, "Now We Know Better," for its I Can't Believe It's Not Butter! margarine brand. The campaign will consist of TV and print spots, as well as the launch of the NowYouKnowBetter.com Web site, which will feature a trivia-style game about health matters.

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