Context-based services are a trend to watch, report says

01/23/2012 | ZDNet

Accenture's Technology Vision 2012 report cites six tech trends that Rachel King writes that IT leaders and professionals should be aware of. One is the increasing adoption of context-based services, which Accenture attributes to the growth of social media, cloud computing and the proliferation of mobile devices. "CIOs and other IT leaders who have started to leverage contextual data to build a deeper understanding of consumer preferences and habits are establishing themselves as strategic players within their companies," the report says.

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