Spokeswoman for diabetes drug sparks criticism

01/23/2012 | Wall Street Journal, The

Celebrity chef Paula Deen, known for her buttery, rich recipes, revealed that she has type 2 diabetes and will be the spokeswoman for diabetes drugmaker Novo Nordisk. The campaign will include tips for healthy eating, sparking skepticism among some observers. "It's a big change to expect consumers to buy into," said Allen Adamson, managing director of branding firm Landor New York.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA
Food Lawyer
Cargill
Wayzata, MN
Director of Clinical Research
Regenesis Biomedical, Inc.
Scottsdale, AZ
Actuary
Meridian Health Plan
Detroit, MI
Assistant Vice President - Dental Director
MetLife
Bridgewater, NJ