Spokeswoman for diabetes drug sparks criticism

01/23/2012 | Wall Street Journal, The

Celebrity chef Paula Deen, known for her buttery, rich recipes, revealed that she has type 2 diabetes and will be the spokeswoman for diabetes drugmaker Novo Nordisk. The campaign will include tips for healthy eating, sparking skepticism among some observers. "It's a big change to expect consumers to buy into," said Allen Adamson, managing director of branding firm Landor New York.

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