Spokeswoman for diabetes drug sparks criticism

01/23/2012 | Wall Street Journal, The

Celebrity chef Paula Deen, known for her buttery, rich recipes, revealed that she has type 2 diabetes and will be the spokeswoman for diabetes drugmaker Novo Nordisk. The campaign will include tips for healthy eating, sparking skepticism among some observers. "It's a big change to expect consumers to buy into," said Allen Adamson, managing director of branding firm Landor New York.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Senior Attorney
Blue Cross Blue Shield of Louisiana
Baton Rouge, LA
Senior or Principal Consultant
PAREXEL International
Nationwide, SL_Nationwide
Chief Financial Officer
Health Alliance Plan of Michigan
Southfield, MI
Senior Vice-President Managed Care Mid-Atlantic Region
Mercy Health System
Conshohocken, PA
Associate Chief Financial Officer
Commonwealth Care Alliance
Boston, MA