Amy Poehler to simplify tech in Best Buy's Super Bowl spot

01/23/2013 | USA Today · Adweek

Amy Poehler, who co-hosted the Golden Globes this month, has another big-billing awaiting: Best Buy's 30-second Super Bowl commercial. The spot will be created by Crispin Porter + Bogusky and directed by veteran Bryan Buckley. "Amy is this comedic everyperson who can make things simple. And Best Buy is trying to accomplish the same thing -- making technology simple," says Best Buy's Scott Durchslag.

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USA Today · Adweek

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