Be willing to replace your own products

01/23/2013 | Inc. online (free registration)

Talented innovators are able to put a twist on even seemingly mundane devices such as household thermostats. If you want to establish your company as a market leader, it's important to be critical of your own products and to constantly be looking for ways to improve designs, according to Matt Rogers, who co-created the Nest thermostat. "We don't ask consumers what they think of [our product]; we tear it up ourselves," he said.

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