Dell experiments with experiential display at London's Heathrow:

01/23/2013 | MarketingWeek.co.uk (U.K) (free content)

Dell is taking novel approaches to promoting its PCs to U.K. enterprises as part of the bring-your-own-device trend. Under former LG marketer Stephen Gater, an experiential display was erected at Heathrow Airport in London, where various Dell laptop and tablet devices running Windows 8 form a world map. A social media campaign complements the interactive display. "Experiential has been a 'nice to do' for us so far but it's never really come into its own until we have an environment like Windows 8, where people can really play with [the software] on a touch screen," says Sarah Shields, general manager of Dell in the U.K. and Ireland.

View Full Article in:

MarketingWeek.co.uk (U.K) (free content)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA