Gen Y workers: Purpose matters more than pay

01/23/2013 | Fast Track, The

Generation Y workers are motivated more by a sense of significance and purpose on the job than they are by pay, research shows, and companies can tap into that yearning in order to boost retention. Dan Schawbel, managing partner of Millennial Branding, recommends letting Gen Y employees have access to top leaders, giving them a chance to pitch their own ideas, and showing them the impact of the work they do.

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