How to market a million electric vehicles

01/23/2013 |

President Barack Obama wants 1 million electric automobiles by 2015, but making the happen will require a green-marketing revolution, write Richard Rosen and George Beard. Automakers and greens need to engage motorists and convince them that mobility and sustainability matter more than the American dream of endless open highways, Rosen and Beard write. "It's time for a new approach to EV marketing that requires a meaningful dialogue with customers," they argue.

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