How new technology will transform mobile marketing in 2013

01/23/2013 | Mobile Marketer

New developments and refinements in mobile technology hold the potential to make 2013 the year that mobile comes into its own in marketing and commerce, writes Rimma Kats. Mobile payments should make more inroads in the next few months, and tracked mobile-triggered consumer interactions at the point of sale may prove to be the next big trend, experts say. "Ultimately, each of these technologies aims to do the same thing: drive consumers to action by putting a powerful message in front them when they are open to receiving it," said Open Market's Tim Richie.

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