Media mixes that include Facebook enjoy a 24% sales advantage

01/23/2013 | Adweek

Media plans incorporating Facebook in fourth quarter 2012 campaigns added 24% more new sales than those not using the social network, according to a report from Aggregate Knowledge. The winning media plans typically mixed Facebook premium and marketplace ads, display and search advertising, and sometimes used mobile Web, e-mail and video. Facebook advertising proved to be more effective up front than for last-click conversion, says Aggregate Knowledge's chief executive David Jakubowski.

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