More businesses tap online video

01/23/2013 | Computerworld

Video is finding its way onto the websites of more businesses as retailers, publishers, educators and financial-services firms realize the benefits tied to video engagement with users. Online shoe retailer Zappos found that its 30- to 45-second marketing videos have boosted sales and reduced returns. "Anything on the site without a video means we simply haven't gotten to it yet," said Austin Blair, photo/video manager for Zappos.

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