Publishers offer in-house production for video ads

01/23/2013 | Adweek

The Verge is offering in-house creative and production services for preroll video ads, allowing advertisers to create online video spots without going through an agency. Other publishers could follow suit, potentially causing problems for conventional agencies. "As for the future, the only thing that seems clear is that lines will continue to blur and feathers will almost certainly continue to be ruffled," notes Charlie Warzel.

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