Television in 2012 from January through September remained the top global ad platform, with a 61.8% share, followed by newspapers, magazines, radio, Internet, outdoor and cinema ads, according to Nielsen. During the same period, TV ads increased at a higher rate than the overall market -- 4.3% vs. 3.3%; the increase was fueled by big Q3 growth in North America tied to Olympic and political ads.
Report: TV is still the top worldwide ad platform
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Warner Bros. Entertainment Inc.
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Interactive Advertising Bureau
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UNIVERSITY OF VIRGINIA