Study: Fewer B2B brands used paid search in 2012

01/23/2013 | MediaPost Communications

The number of companies that ran business-to-business paid search campaigns dropped by more than 10% last year, according to a B2B Optify study. Marketers who persisted saw paid search contribute to 23% of visits and 16% of lead-generation efforts. Conversion rates rose, but engagement rates per visit dropped. Social media referred only 5% of overall traffic to B2B websites, with Facebook contributing more than half of that and LinkedIn generating only 8%, the study showed.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals