Tesco tests magic mirrors, other in-store digital tools

01/23/2013 | Techworld (U.K.)

Tesco is testing digital kiosks from tech provider Cisco in the F&F fashion departments of three UK stores, allowing fans of the brand to browse and buy using a touchscreen. One store has also installed a Kids StyleMe Mirror that lets children virtually try on clothes. "We're mashing up the physical and the virtual, bringing the online in-store, so that the in-store experience is better both as an online experience but also as an in-store experience," said Cisco director Lisa Fretwell.

View Full Article in:

Techworld (U.K.)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Associate Designer, Boy's Knits - Old Navy
Gap Inc./Old Navy Headquarters
SAN FRANCISCO, California
Design Planner
Nordstrom
Seattle, Washington
Inventory and Allocations Manager
Belk
Charlotte, North Carolina
Director of Legal Affairs
True Religion Brand Jeans
Vernon, California
Affiliate Marketing Manager
Pier 1 imports
Fort Worth, Texas