Tips for marketing to baby boomers and older buyers

01/23/2013 | Entrepreneur online

When marketing to older Americans, you should avoid contradicting their beliefs or criticizing the people they admire, write Dan Kennedy and Chip Kessler, authors of the "No B.S. Guide to Marketing to Leading-Edge Boomers and Seniors." You should also make an effort to understand the cultural context in which these individuals grew up, they write.

View Full Article in:

Entrepreneur online

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
AIA
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI