Unilever lifts ad spending 8%, but cuts to agency fees loom

01/23/2013 | Advertising Age (tiered subscription model)

Unilever's global ad spending rose 8% to $8.6 billion last year -- about in line with its net profit growth of 7% -- and it raised digital-ad outlays nearly 40% along the way. But the company is targeting agencies for spending reductions this year, according to Chief Financial Officer Jean-Marc Huet, who says Unilever is "still some way from benchmark levels" on "the part of the advertising spend which is used to make films, pay agencies and the like."

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