Unilever's global ad spending rose 8% to $8.6 billion last year -- about in line with its net profit growth of 7% -- and it raised digital-ad outlays nearly 40% along the way. But the company is targeting agencies for spending reductions this year, according to Chief Financial Officer Jean-Marc Huet, who says Unilever is "still some way from benchmark levels" on "the part of the advertising spend which is used to make films, pay agencies and the like."
Unilever lifts ad spending 8%, but cuts to agency fees loom
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