Virtual models wear H&M's looks online

01/23/2013 | Wall Street Journal, The

Fashion retailers including H&M and Vente-Privee use technology from Stockholm-based Looklet to display their styles in catalogs and online using virtual models, which lets them save money and time on photo shoots. Some customers criticized H&M for not disclosing that their models were composites instead of real people, but the retailer says the technology allows it to display looks from more angles.

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