Virtual models wear H&M's looks online

01/23/2013 | Wall Street Journal, The

Fashion retailers including H&M and Vente-Privee use technology from Stockholm-based Looklet to display their styles in catalogs and online using virtual models, which lets them save money and time on photo shoots. Some customers criticized H&M for not disclosing that their models were composites instead of real people, but the retailer says the technology allows it to display looks from more angles.

View Full Article in:

Wall Street Journal, The

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC