Where Oprah went wrong with her brand

01/23/2013 | SmartBrief/SmartBlog on Leadership

Oprah Winfrey's brand has slumped since the media mogul ditched her network TV show to launch the OWN cable channel, Henna Inam writes. Things have started to pick up, though, since Winfrey went back to basics, using the channel to host book clubs and celebrity interviews. "Bottom line: Know your brand. Your authenticity is what creates connection -- and authenticity and connection never go out of style -- even if the world around us changes," Inam writes.

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