Why aren't more women active investors?

01/23/2013 | Financial Post (Canada)

Certain obstacles prevent more women from becoming active in investing, writes Lee Anne Davies, president of agenomics.ca. Women sometimes neglect their personal goals as other issues crop up, and they may have a hard time fitting financial planning into their daily lives, she writes. While some studies have determined that women are more wary of risk than men are, the truth is that they are more sensitive to social cues, she writes. "Women are considering not only the outcomes from the investment but how others will respond to the outcomes."

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