AOL courts personalized content with Gravity acquisition

01/23/2014 | New York Times (tiered subscription model), The

AOL has purchased Gravity, a company that personalizes Web content based on user interests, for roughly $83 million. Gravity technology anticipates the content users may want based on their social and Web activity. The purchase comes with Gravity's access to publishers and brands including Gap, Sony, Intel and USA Today.

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New York Times (tiered subscription model), The

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