Effective customer personas for B2B marketing

01/23/2014 | Search Engine Land

Developing consumer personas can create better leads and improve returns, but marketers won't see success if the profiles are not rooted in good data, Jayson DeMers writes. Personas can also break down if they don't interpret data meaningfully or aren't aligned with sales goals. "Is it possible to map a buyer when the B2B buying cycle is long, intense, and multi-faceted? The answer is yes," he writes.

View Full Article in:

Search Engine Land

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA