How Amazon builds trust with its data usage

The way people perceive privacy threats has more to do with what a company does with data than the mere collection of personal information, according to McCann Truth Central research. Amazon is among the most trusted because users perceive that collected data is used for their benefit, while they see Facebook as collecting information just to "take" or "own" it for company purposes, write Laura Simpson and Nadia Tuma of Truth Central.

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