How nonprofits should approach their social outreach

01/23/2014 |

Nonprofits have their own "rule of thirds" when it comes to social media outreach: Posts should focus on appreciation for donors, advocacy for specific causes and appeals for more funding, writes Steven Shattuck of Bloomerang. "A balanced approach to the three A's and the rule of thirds can set your nonprofit organization up for social media success," Shattuck writes.

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