Old Spice encourages pranking with fake-product websites

01/23/2014 | Adweek/AdFreak blog

Old Spice guy Isaiah Mustafa has returned for an online campaign that uses nine websites advertising faux-manly products, including spray-tan parties and pushup muscle shirts. Users can share the websites via Facebook, Twitter or e-mail to prank friends, who get to hear witty disdain from Mustafa when they click on the fake products.

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