The biggest online shopping season ever has yielded powerful data about how the combination of Web marketing, online stores and real-world stores pull in consumers and entice them to spend. E-commerce doesn't necessarily mean online shopping; as Gartner analyst Adam Sarner said, "J. Crew knows that someone going to jcrew.com is 27% more likely to visit a J. Crew store soon afterwards. The Web is a powerful influence."
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