No gold medal for McDonald's Olympic ads

01/24/2006 | Chicago Sun-Times (free registration)

Chicago Sun-Times columnist Lewis Lazare believes the new Olympics-themed commercials for McDonald's from TBWA/Chiat/Day demonstrates how the fast food giant has completely lost its way under Mary Dillon, its new global CMO. McDonald's new Olympic advertising is "an odd and wholly unsatisfying combination of the overblown and the shockingly underwhelming," he writes.

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