Casual games winning new marketing players

01/24/2007 | NYTimes.com

Casual game sites, which feature puzzles and strategy games, have found success as an ad-driven segment, with marketers spending around $150 million on ads in that space last year, vs. $74 million in 2002, according to research firm DFC Intelligence. Some games feature a sole sponsor, while others offer a mix of ads from different marketers.

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