Leo Burnett takes over Coke creative for China, Olympics

01/24/2007 | Advertising Age (tiered subscription model)

In a major move ahead of next year's Olympic Games in Beijing, Coca-Cola Co. has shifted a sizeable portion of the creative account for Coke in China, from Interpublic Group's McCann Erickson to Publicis Groupe's Leo Burnett. As part of the switch, Burnett has hired two McCann executives to work on the account through the beverage maker's new unit, dubbed Red Lounge, which is managing marketing in China for the Coke brand and its Olympic sponsorship.

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